COVID-19 has drastically changed the way we live and work day-to-day. As essential businesses, cannabis dispensaries have needed to adapt quickly to these changes, both regulatory and sanitization-wise, to keep their doors open and staff and patients safe. But as open-ended social distancing practices take root, and an air of skepticism around in-person contact grows, operators need to be more agile than ever when it comes to optimizing their businesses to thrive within our new state of normal.
Within the past 3 months, the purchasing norms of the cannabis industry have shifted. Many consumers have traded higher-touch in-store experiences in favor of safer, lower exposure options, like delivery and pick-up. For both brick-and-mortar dispensaries and delivery-only operations alike, this shift highlights the importance of curating a world-class eCommerce experience. Because if more people are spending time online — browsing menus, responding to digital promotions, identifying COVID-friendly ordering alternatives — your eCommerce experience will not only be what customers come to know you for, it’ll also be a key factor that differentiates you from the other guys.
Today, we’re excited to announce that we’ve refreshed the Treez eCommerce experience to allow customers to search smarter, shop harder, and reap the benefits of a completely contactless, cash-free ordering flow.
These days, having a well-oiled fulfillment flow is not only smart — it’s necessary.
Since COVID-19 hit, customers have been feverishly seeking alternative solutions to in-store sales, turning primarily to curbside pick-up or delivery. For Treez operators, this meant that reliance on the Fulfillment dashboard — a module designed to enhance employee collaboration and transform the order fulfillment process into a sleek assembly-line — skyrocketed overnight. As more users and orders flowed into the dashboard than ever before and as order messaging between staff-and-customer spiked, one thing became abundantly clear: our fulfillment dashboard wasn’t equipped to handle the newfound demand, and we still had our work cut out for us.
More than 20 years after California became the first state to legalize the sale of medical marijuana, it has blossomed into the largest legal cannabis market in the world. And as of January 1, 2020, the Golden State has added yet another ‘first’ to its ever-growing list of accolades: the first state in the country with a comprehensive data policy to protect consumers’ personal information (PI).
If you’re a California cannabis business operator, Metrc needs to be top of mind. So as you wait for your provisional/annual license to be awarded, you might be wondering “what does going live on Metrc mean for me?”While there are plenty of strict regulatory hurdles that lie outside of your control, there are a few key factors within your control that can greatly impact how successful you’ll be in a track-and-trace world.
This years 4/20 is being touted as the biggest potential day for cannabis retail ever! In fact, some projections are even soaring as high as a 150% increase to sales on select product types during the big day. And with expectations of even more customer volume than last year, it’s more important than ever for your dispensary staff to be operating like a well-oiled machine.
Back in January of last year, California’s cannabis industry braced themselves as METRC’s 6-month emergency regulations took effect. Then, as July 1st neared, and the introductory window came to a close, the industry held their breath in anticipation of the state’s track and trace system (CCTT) coming online in full force. But instead of awarding operators with their permanent annual licenses as expected, the state decided to issue blanket extensions to all temporary license holders instead — and did this repeatedly until the end of 2018.
It’s hard to believe that it’s already been over a month since MJBizCon ended. For Treez, the conference presented an incredible opportunity to connect with like-minded peers, chat 1:1 with current and prospective customers, and showcase the cutting-edge products we have slated for release in early 2019. And while we were anticipating a positive outcome, we couldn’t have guessed just how amazing the response would be!
“Love thy customer.” We’ve all heard the same advice many times and many different ways, and at the center ring of our Treez trunk, we take this to heart — We obsess about our customers, and our customers’ customers. We designed some new features and workflows in our latest release to make it easier for dispensaries to help shoppers, and make the interaction less about a transaction and more about an amazing retail experience.