In today’s cannabis market, there’s an overload of communication between retailers and brands around maintaining the buyer-brand relationship. In most cases, this overload is caused by a lack of real-time data being exchanged, making it so that both parties need to be in a constant state of requesting and sharing inventory level data to avoid stockouts. An unfortunate side-effect of this manual communication strategy is that it’s become customary for buyers to stock brands that they have a good relationship with instead of using data to inform these revenue-driving decisions. This forces brands to spend a lot of time communicating with buyers about sales and inventory levels in order to coordinate orders since sales data isn’t being proactively shared with them.
Due to the current instability and unpredictability of the market, the average cannabis retailer in California is dealing with 14+ distributors who all have unique schedules and processes, making them even more time-consuming to manage. As a result, retailers need to keep full-time buyers on staff to manage the sheer volume of communication around the logistics of ordering. By proactively exchanging real-time inventory & sales data through a secure channel on a defined schedule, retailers can make a material impact on their business and the cannabis industry as a whole. With this in mind, let's take a look at the top three ways that providing inventory visibility will reduce labor costs and supercharge the supply chain.