The cannabis industry today is relatively young and far less efficient than other more mature industries. Piecemeal tools have been built to address specific issues as they emerge instead of addressing the root cause of industry-wide problems head-on. Much like patching leaks in an old boat over and over again — eventually, that boat is going to sink. For the cannabis industry to survive and thrive, purposely built infrastructure is needed to create industry-wide solutions. This purpose-driven mission was the catalyst for us building our BrandTreez and AskTreez content and data engines.
In today’s cannabis market, there’s an overload of communication between retailers and brands around maintaining the buyer-brand relationship. In most cases, this overload is caused by a lack of real-time data being exchanged, making it so that both parties need to be in a constant state of requesting and sharing inventory level data to avoid stockouts. An unfortunate side-effect of this manual communication strategy is that it’s become customary for buyers to stock brands that they have a good relationship with instead of using data to inform these revenue-driving decisions. This forces brands to spend a lot of time communicating with buyers about sales and inventory levels in order to coordinate orders since sales data isn’t being proactively shared with them.
Due to the current instability and unpredictability of the market, the average cannabis retailer in California is dealing with 14+ distributors who all have unique schedules and processes, making them even more time-consuming to manage. As a result, retailers need to keep full-time buyers on staff to manage the sheer volume of communication around the logistics of ordering. By proactively exchanging real-time inventory & sales data through a secure channel on a defined schedule, retailers can make a material impact on their business and the cannabis industry as a whole. With this in mind, let's take a look at the top three ways that providing inventory visibility will reduce labor costs and supercharge the supply chain.
As cannabis brands and retailers know all too well, the cannabis supply chain is anything but simple right now. The average cannabis retailer in California is dealing with 14+ distributors per month which makes it all too easy to mismanage reordering timelines. New brands are entering the market so frequently that it can be overwhelming for retailers to discover the best new products, putting young brands at a disadvantage. Retailers have a lot going on and since lead times, ordering processes, case sizes, and payment terms differ from brand to brand, properly managing inventory on an ongoing basis can be challenging without the right set of tools.
In most other markets, retailers and brands are able to develop co-beneficial partnerships based on their ability to share information. Sephora, the world’s leading specialty beauty retailer, shares point-of-sale and inventory details with supplier brands, allowing for vendor managed inventory partnerships that save time and generate more profitability. Empowered by data, brands can control costs, grow market share, and increase sales at an influential retailer like Sephora. In the cannabis market today, there is an overload of communication around maintaining the buyer-brand relationship, but very little exchange of real-time data between retailers and brands.
When it comes to brand recognition, the cannabis industry is still in its infancy. The market is currently flooded with brands and products and consumers are presented with something new every time they shop, resulting in an overwhelming shopping experience, making cannabis product branding and retail synergy that much more important. Customers tend to seek cohesive experiences and don’t want to be bombarded or confused by having too many brand choices that ultimately do not appeal to them. In the time of COVID-19, consumer preferences and behavior are also shifting and the only way to identify new trends is by having access to real-time data.
If you’re looking to optimize your retail business, having access to real-time data is not just convenient, it’s essential. You need to be able to reference consistent, comparative reporting in order to know what parts of the business are running smoothly and what areas require attention. This is where our cannabis dispensary inventory management system comes into play.