The cannabis industry today is relatively young and far less efficient than other more mature industries. Piecemeal tools have been built to address specific issues as they emerge instead of addressing the root cause of industry-wide problems head-on. Much like patching leaks in an old boat over and over again — eventually, that boat is going to sink. For the cannabis industry to survive and thrive, purposely built infrastructure is needed to create industry-wide solutions. This purpose-driven mission was the catalyst for us building our BrandTreez and AskTreez content and data engines.
As cannabis brands and retailers know all too well, the cannabis supply chain is anything but simple right now. The average cannabis retailer in California is dealing with 14+ distributors per month which makes it all too easy to mismanage reordering timelines. New brands are entering the market so frequently that it can be overwhelming for retailers to discover the best new products, putting young brands at a disadvantage. Retailers have a lot going on and since lead times, ordering processes, case sizes, and payment terms differ from brand to brand, properly managing inventory on an ongoing basis can be challenging without the right set of tools.
As the legal cannabis industry matures, so do the expectations of cannabis customers. When a customer visits your dispensary, they come expecting two things: a variety of options and convenience. Right now, you’re probably thinking through the products you offer and whether your online menu is up to date. What you may not be thinking is that these expectations extend beyond your product offering to the options your dispensary offers when it comes time to pay. It’s been proven in every retail vertical that offering multiple payment options at checkout improves revenue and customer experience. Let’s walk through the pros and cons of different payment types and how Treez is changing the game with integrated Treez Payments.
Hall of Flowers has changed the game for cannabis brands. Everybody knows that. But did you know at Hall of Flowers Season 3, the debut of BrandTreez changed the cannabis data world forever? For the first time in history, point of sale (POS) data was combined with brand-managed data, providing insights lightyears beyond anything the industry has ever seen. Suddenly, the demographics and sales volume of different brands, product types, strains, effects, ingredients, terpenes, and so much more were at our fingertips. But enough about the promise of BrandTreez. We’re issuing a formal *nerd alert* as we dive right in to the data that powers the platform.