If you’re a California cannabis business operator, Metrc needs to be top of mind. So as you wait for your provisional/annual license to be awarded, you might be wondering “what does going live on Metrc mean for me?”While there are plenty of strict regulatory hurdles that lie outside of your control, there are a few key factors within your control that can greatly impact how successful you’ll be in a track-and-trace world.
Back in January of last year, California’s cannabis industry braced themselves as METRC’s 6-month emergency regulations took effect. Then, as July 1st neared, and the introductory window came to a close, the industry held their breath in anticipation of the state’s track and trace system (CCTT) coming online in full force. But instead of awarding operators with their permanent annual licenses as expected, the state decided to issue blanket extensions to all temporary license holders instead — and did this repeatedly until the end of 2018.